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03/12/2008 : When [not] to choose a Dedicated Server

BUSINESS BASICS

HOSTING PLAN

$39.95

per month

Miva Merchant 5
Plesk Control Panel
300MB Disk Space
1GB Transfer
5 Email Accounts
MySQL Database

Recently we were working on a customer site that was mostly static HTML with the store part embedded in a frame. As an aside, never, never, never put your Miva Merchant store in a frame, but that's another article for another day. So our job was to integrate the site content and look and feel into the Miva Merchant store to get rid of the frameset.

Well, things took a turn for the worse pretty quickly. The static HTML site ran pretty fast, but our designers kept complaining about how slow it was to edit the Miva Merchant store. Sometimes the speed was fine, sometimes it seemed to take forever just to load the store front page. It was fairly erratic, but definitely noticeable, and more so during what I would consider "peak shopping hours".

When we discussed this with the customer, our advice was to speak to their host - find out why their HTML side was very fast but the Miva Merchant side was very slow. Honestly we knew the answer to this, and wanted to guide the customer in the right direction but didn't want it to be a sales pitch. So we educated the customer on good and "bad" Miva Merchant hosting, and what performance they should expect from a Miva Merchant store on a good host. We even showed them another one of our customer's sites hosted on one of our shared servers.

Perhaps "peppy" could be an adequate description of what to to expect; a Miva Merchant site should load nearly as fast as a static HTML site. Not necessarily as fast but close. Some overhead is certainly involved in the dynamic pages, but you do get a lot of benefits for this. The ability to show a customer if they're logged in or not, change links from "Login" to "My Account", etc. If there is a noticeable difference, it should be a second or two at most, not 10 or 30 seconds! Shared servers are what they are - you can't expect the speed of a Ferrari when riding public transportation, but it should get you there adequately and affordably.

So the customer was resolved to contact their host and ask about the performance problem. Honestly we do want our design customer to host with us, but we want this to be an educated and well informed decision. And we want to build our customer's trust, not by bashing another host - but by educating them on what questions to ask and what to expect. So, as expected, the (other) host's response was to try to upsell this customer on a dedicated server - and they don't have any traffic yet!

Wrong answer in my opinion. Shared hosting with Miva Merchant should support a reasonably performing Miva Merchant site with low traffic. If you can't load your store front and you don't have tons of traffic, you're on an overloaded server. And if your host tells you to buy a dedicated server for a store that isn't getting a lot of visitors, it's probably time to run... quickly... not slowly.


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